eLearning Course

Understanding Customers:
Mindsets, Loyalty, and Purchase Decisions

An interactive course designed to help retail associates build customer connections and foster loyalty.

Many new retail associates lack a structured understanding of how customers think, shop, and make purchase decisions. Without this foundation, they may struggle to recognize customer behaviors, provide tailored service, or encourage repeat business. This can lead to inconsistent service, missed sales opportunities, and weaker customer loyalty.

🧩 Problem

👥 Audience: New retail associates


💼 Responsibilities: Instructional Design, eLearning Development, Collaboration with Retail Training Specialists


🔧 Tools Used: Articulate Rise 360, Canva, ChatGPT, Genmini

💡 Solution

I designed an interactive course in Articulate Rise 360 that blends clear explanations, real-world examples, and engaging activities. The course emphasizes practical application so associates can immediately apply what they learn on the sales floor.

The course includes:

  1. Customer Mindsets

  2. The Customer Loyalty Life Cycle

  3. Disruptions to Loyalty

  4. The Five-Stage Decision-Making Process

  5. Your Role in Purchase Decisions